La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México

Brand authenticity has become a relevant aspect for the consumer; therefore, the purpose of the study was to determine its influence on the brand image and reputation of beer products. To this, a questionnaire was applied to 200 consumers in the Northeast region of Mexico. Data analysis was through...

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Bibliographic Details

Main Authors:	Echeverría Ríos, Osiris María, Melchor Medina Quintero, José, Ábrego Almazán, Demian
Format:	Article
Language:	Spanish
Published:	2021
Subjects:	authenticity image brand beer autenticidad imagen marca cerveza autenticidade imagem cerveja
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=10238130
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