Innovación y sostenibilidad: redefiniendo el marketing deportivo
This research, conducted using Barbara Kitchenham's methodology, seeks to explore and analyse the adaptation of sustainable practices in the marketing of multi-sport events. The rationale behind this is that such events can have a positive impact on the environment, society, and the economy. Moreove...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Idioma: | Lingua castelá |
| Publicado: |
2026
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| Materias: | |
| Acceso en liña: | https://dialnet.unirioja.es/servlet/oaiart?codigo=10761588 |
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