Conspicuous Consumption and Tourism Product Purchase Intention Among Social Media Users: A Moderated Mediation Model

This study examines the effect of conspicuous consumption on purchase intention and investigates whether influencer marketing mediates this relationship. It also tests whether gender moderates this mediating effect. A quantitative research design was employed, and data were collected from social med...

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Autores principales:	Saraç, Ömer, Colak, Oguz, Yaşarsoy, Emrah, Beyza Sinavci, Damla
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	Conspicuous Consumption Influencer Marketing Tourism Purchase Intention Social Media Marketing Moderated mediation Consumo Ostentoso Intención de Compra Marketing de Influencers Marketing en Redes Sociales Mediación Moderada
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=10916356
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