Association of Nostalgia and Neophilia with Millennial Decision-Making Styles: An Analytical Hierarchy Process (AHP) Approach
<p id="p1">Despite the significant amount of research on consumer decision-making styles (CDMS), there remains a dearth of knowledge on the influence of various factors on these styles. Thus, exploring emerging and understudied variables, such as nostalgia and neophilia, is imperative alongside CDMS...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1124872 |
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