Constructing Authenticity: Social Media Influencers and the Shaping of Online Identity

<p id="p1">This chapter explores the construction of authenticity by social media influencers. Understood to include attributes and practices such as sincerity, trustworthiness, accuracy, originality, spontaneity, and visibility, influencer authenticity is complex. We argue that the perceived authen...

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Autores principales: Ebben, Maureen, Bull, Elizabeth
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2023
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Acceso en línea:https://www.intechopen.com/chapters/1153494
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