Word-of-Mouth Economics, or What Comes after Amazon

<p id="p1">Marketplaces absolutely dominate e-commerce nowadays. Amazon&rsquo;s market power creates and destroys entire industries. The major marketplaces have by now implemented most of the pamphlet horrors of monopolistic ultra-capitalism so popularized by nineteenth-century Marxist discourse. Ha...

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Autores principales: Galushenko, Alexey, Olefirenko, Alexander, Fedorinov, Serge
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2023
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Acceso en línea:https://www.intechopen.com/chapters/1167607
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author Galushenko, Alexey
Olefirenko, Alexander
Fedorinov, Serge
author_browse Fedorinov, Serge
Galushenko, Alexey
Olefirenko, Alexander
author_facet Galushenko, Alexey
Olefirenko, Alexander
Fedorinov, Serge
author_sort Galushenko, Alexey
building IntechOpen
collection Acceso abierto
description <p id="p1">Marketplaces absolutely dominate e-commerce nowadays. Amazon&rsquo;s market power creates and destroys entire industries. The major marketplaces have by now implemented most of the pamphlet horrors of monopolistic ultra-capitalism so popularized by nineteenth-century Marxist discourse. Had Karl Marx lived today, he would have turned his journalistic spear toward Jeff Bezos. But this cannot last forever. What e-commerce formats are to come to replace marketplaces? The answer is the ones that unlock the potential of social commerce. Basing on the theoretical model properties, the authors predict global trends of the 2030s: word-of-mouth economics, where there is no place for either Amazon or Google.</p>
doi_str_mv 10.5772/intechopen.1003069
first_indexed 2026-10-15T21:40:39Z
format Book Chapter
fullrecord <oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><identifier>intech-1167607</identifier><datestamp>2023-10-30</datestamp> <dc:title>Word-of-Mouth Economics, or What Comes after Amazon</dc:title> <dc:creator>Alexey Galushenko</dc:creator> <dc:creator>Alexander Olefirenko</dc:creator> <dc:creator>Serge Fedorinov</dc:creator> <dc:subject>Physical Sciences, Engineering and Technology</dc:subject> <dc:description>&lt;p id="p1"&gt;Marketplaces absolutely dominate e-commerce nowadays. Amazon&amp;rsquo;s market power creates and destroys entire industries. The major marketplaces have by now implemented most of the pamphlet horrors of monopolistic ultra-capitalism so popularized by nineteenth-century Marxist discourse. Had Karl Marx lived today, he would have turned his journalistic spear toward Jeff Bezos. But this cannot last forever. What e-commerce formats are to come to replace marketplaces? The answer is the ones that unlock the potential of social commerce. Basing on the theoretical model properties, the authors predict global trends of the 2030s: word-of-mouth economics, where there is no place for either Amazon or Google.&lt;/p&gt;</dc:description> <dc:publisher>IntechOpen</dc:publisher> <dc:date>2023-10-30</dc:date> <dc:type>Chapter, Part Of Book</dc:type> <dc:identifier>https://www.intechopen.com/chapters/1167607</dc:identifier> <dc:identifier>doi:10.5772/intechopen.1003069</dc:identifier> <dc:language>en</dc:language> <dc:relation>ISBN:978-0-85466-509-9</dc:relation> <dc:rights>https://creativecommons.org/licenses/by/3.0/</dc:rights> <dc:source>https://www.intechopen.com/books/1002603 ; Advances in Digital Transformation - Rise of Ultra-Smart Fully Automated Cyberspace</dc:source> </oai_dc:dc>
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spelling intech-11676072023-10-30 Word-of-Mouth Economics, or What Comes after Amazon Alexey Galushenko Alexander Olefirenko Serge Fedorinov Physical Sciences, Engineering and Technology <p id="p1">Marketplaces absolutely dominate e-commerce nowadays. Amazon&rsquo;s market power creates and destroys entire industries. The major marketplaces have by now implemented most of the pamphlet horrors of monopolistic ultra-capitalism so popularized by nineteenth-century Marxist discourse. Had Karl Marx lived today, he would have turned his journalistic spear toward Jeff Bezos. But this cannot last forever. What e-commerce formats are to come to replace marketplaces? The answer is the ones that unlock the potential of social commerce. Basing on the theoretical model properties, the authors predict global trends of the 2030s: word-of-mouth economics, where there is no place for either Amazon or Google.</p> IntechOpen 2023-10-30 Chapter, Part Of Book https://www.intechopen.com/chapters/1167607 doi:10.5772/intechopen.1003069 en ISBN:978-0-85466-509-9 https://creativecommons.org/licenses/by/3.0/ https://www.intechopen.com/books/1002603 ; Advances in Digital Transformation - Rise of Ultra-Smart Fully Automated Cyberspace
spellingShingle Physical Sciences, Engineering and Technology
Galushenko, Alexey
Olefirenko, Alexander
Fedorinov, Serge
Word-of-Mouth Economics, or What Comes after Amazon
title Word-of-Mouth Economics, or What Comes after Amazon
title_full Word-of-Mouth Economics, or What Comes after Amazon
title_fullStr Word-of-Mouth Economics, or What Comes after Amazon
title_full_unstemmed Word-of-Mouth Economics, or What Comes after Amazon
title_short Word-of-Mouth Economics, or What Comes after Amazon
title_sort word of mouth economics or what comes after amazon
topic Physical Sciences, Engineering and Technology
url https://www.intechopen.com/chapters/1167607
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AT olefirenkoalexander wordofmoutheconomicsorwhatcomesafteramazon
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