Unlocking Growth: Exploring Senior Management Programme’s Learner Experiences in India’s Blended Learning Landscape
<p id="p1">COVID-19 pandemic has significantly transformed the landscape of education, leading to a widespread acceptance of digital education. Senior executives are recognizing the potential of digital education to improve their skills, networks and leverage the brand value of top business schools....
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2023
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/1168280 |
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| Summary: | <p id="p1">COVID-19 pandemic has significantly transformed the landscape of education, leading to a widespread acceptance of digital education. Senior executives are recognizing the potential of digital education to improve their skills, networks and leverage the brand value of top business schools. This study aims to investigate the perceptions, motivations and experiences of senior managers enrolled in a Senior Management programme offered by Indian Institute of Management, Calcutta (India), delivered in a blended mode. Through interviews of 29 learners, the research tries to investigate the perceptions and motivations for joining the course, advantages, and limitations of the course and mapping their overall experiences. The key findings of the study reveal that most learners joined the programme for the upskilling opportunities along with a strong inclination towards gaining the alumni status of the premier institution and leveraging the brand value of ‘IIM’ tag. The learners believed that such courses were the best option for the working professionals as it provides them with the flexibility and opportunity to upgrade their skills. It is essential to map and analyse the experiences of the learners for developing more nuanced blended learning courses aligned with the needs of twenty-first century and Industrial Revolution 4.0.</p> |
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| ISBN: | 978-0-85466-374-3 |
| DOI: | 10.5772/intechopen.1003640 |