Corporate Social Responsibility and Consumer Psychology: A Competitive Advantage
<p id="p1">In this post-COVID era, consumer presence is felt more than ever, especially in the corporate world. Consumers should embrace the more positive and distinctive identity of a company that engages in corporate social responsibility, which bound companies to focus more on their moral, ethica...
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| Main Authors: | , , , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2024
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/1173244 |
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