Marketing Communication and Consumption of Organic Products: Managers’ Perception in Cameroonian SMEs
<p id="p1">According to experts, communication on organic products is an aspect that requires exploration in order to highlight the particularities of these products. On a scientific level, the work examines consumer opinions on communication biases that can explain the narrowness of the market. Ver...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1174351 |
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