Perspective Chapter: Organizational Resilience toward Managing Risks in Digital Marketing

<p id="p1">Organizational resilience is the ability of an organization to adapt and recover quickly in the face of disruptions and changes, thus ensuring operational continuity and maintaining high performance. The research investigates the evolving landscape of digital marketing, where organization...

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Detalles Bibliográficos

Autores principales:	Bucovetchi, Olga, Vevera, Adrian-Victor
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2024
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1177056
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