Perspective Chapter: Causes of Errors in Intercultural Marketing Communications
<p id="p1">Especially acute today is the issue of understanding different cultures in the intercultural civilisational space. The article considers the factors influencing the occurrence of errors in marketing communications when trying to promote a product in different cultural realities. The quest...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1179002 |
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