Perspective Chapter: Effective Management of Marketing Communication in Social Media

<p id="p1">Social media has become a fundamental aspect of modern life, permeating the daily routines of billions globally. Since their emergence, platforms such as Facebook, Twitter/X, Instagram, and others have drawn vast user bases, engaging people across diverse interests. These platforms facili...

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Detalles Bibliográficos

Autores principales:	Dzilská, Zuzana, Kalamen, Kristián, Pollák, František, Ruschak, Michal
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2024
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1179304
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