Achieving Sustainability via Marketing Communication in the Era of Social and Technological Changes
<p id="p1">The plurality that characterises postmodern society calls for a much more coherent reflection on socio-economic trends and challenges than was the case in the past. It has become necessary in all fields to take account of individual facts against the background of broad socio-scientific o...
Guardado en:
| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1193254 |
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