Perspective Chapter: The TikTok Phenomenon – Harnessing Opportunities, Assessing Risks and Marketing Insights

<p id="p1">This chapter examines the influence of TikTok on its users and its broader social implications. The chapter goes on to discuss the benefits of the platform, including high user engagement and the potential for viral content dissemination. It also considers the encouragement of creativity,...

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Autores principales:	Čábyová, Ľudmila, Krajčovič, Peter
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2024
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1193517
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