Balancing Luxury and Sustainability: Insights into Consumer Behavior across Countries
<p id="p1">This chapter presents empirical research findings to explore the complex relationship between luxury and sustainability and its impact on consumer behavior. The study investigated whether consumers naturally associate sustainability with traditional motives to purchase luxury. It was cond...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1203232 |
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