Sustainable Business Models and their Impact on Consumer Behaviour and Motivation

<p id="p1">This study aims to analyse the relationships between sustainable business models, the sustainable products and services they generate, and consumer behaviour. Building on in-depth analysis and pilot study, a profile of the sustainable consumer has been suggested, including demographic cha...

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Autores principales: Todorova, Ana, Kostadinova, Irina, Ruskova, Svilena
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2025
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Acceso en línea:https://www.intechopen.com/chapters/1213410
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