Perspective Chapter: The Impact of Generative AI in Shaping Customer Engagement – Humanising Conversational Marketing
<p id="p1">Following recent advancements, this chapter explores how Generative artificial intelligence (AI) shapes customer engagement by introducing human-like elements into conversational marketing. It examines how Generative AI, enhanced with anthropomorphic design, enables brands to create emoti...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2025
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1214874 |
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