A Comparative Analysis of Online and Offline Shopping Behavior: Consumer Perceptions at Selected Fast Fashion Brands

<p id="p1">The rapid advancement of digital technology and the growth of e-commerce have transformed the global retail industry, particularly the fast fashion sector. Retail businesses adopt new strategies to connect with consumers, strengthen relationships, and respond to changing needs and prefere...

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Bibliographic Details

Main Authors:	Menez, Ma. Cristina, Jesus, Samantha Katline de, Encarnacion, Dhaniel M., Murillo, Rhane H., Palermo, Kiani Geleiny C., Roque, Aliyah Marie D.C., Torrenueva, Daniella Trixie, Iban, Marianne A., Sistona, Jay-Ar S., Cruz, Mary Ann M., Villafuerte, Niño T. Magat and Chloe Margalaux
Format:	Book Chapter
Language:	English
Published:	IntechOpen 2026
Subjects:	Social Sciences and Humanities
Online Access:	https://www.intechopen.com/chapters/1230371
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