Designing Academic Branding through Structural Innovation and Pedagogical Co-Creation: The First Three Years of HKUST(GZ)
<p>This chapter investigates how academic branding can be systematically constructed through institutional design, using the Hong Kong University of Science and Technology (Guangzhou) as a case study. Branding at this startup university is not externally imposed but internally embedded across two in...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2025
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1231836 |
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