Governing Consumer-to-Consumer Online Incivility: A Thread-Health Operating System for Digital Service Recovery
<p>Customer service initiatives by firms on social media channels (e.g., a brand’s web care on its Facebook page), where customers can post complaint threads and companies can respond, are among the most visible channels in digital marketing. However, firms frequently under-govern these channe...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2026
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1244237 |
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