Evolution of Mediated Youth Culture: OTT as ‘New Television’ in India

Over-The-Top (OTT) platforms are emerging as the ‘New Television’ in India. The report titled ‘Reimagining India’s Media & Entertainment Sector’ published by FICCI and E&Y, 2018 states that OTT subscription is expected to touch 20 billion INR by 2020 in India. The content broadcast over these OTT pl...

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Detalles Bibliográficos

Autores principales:	Pandit, Manisha, Parmar, Kajal
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2020
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/69524
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