Digital Marketing: Scope Opportunities and Challenges

With the onset of Internet reform and economic growth of country, consumer expectation and need have formed a shape where comfort and delight service has become vital criteria for product selection. Several brands in market keep working to evaluate the changing need of consumers, developing suitable...

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Detalles Bibliográficos

Autor principal:	Mishra, Chandan Kumar
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2020
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/72227
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