Marketing Cultural Resources as a Tourism Product

This chapter presents the marketing aspect of cultural tourism resources by taking evidence from Sidama, Southern Ethiopia. It identifies the major cultural tourism resources of Sidama, and assesses their market readiness state through the lenses of tourists. It also presents the profile of cultural...

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Detalles Bibliográficos

Autor principal:	Chiriko, Amare Yaekob
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2020
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/73322
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