Development of a Destination Image Recovery Model for Enhancing the Performance of the Tourism Sector in the Developing World

This chapter is based on a doctoral thesis on the development of a destination image (DI) recovery model for enhancing the performance of the tourism sector in Zimbabwe. The study was prompted by the failure of African destinations to develop DI image recovery models. A pragmatist paradigm, a conver...

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Autores principales:	Kanokanga, Phillip Farayi, Tukuta, Marian, Chikuta, Oliver
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2020
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/73876
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