CSR and Innovation: Two Sides of the Same Coin

In this chapter, we analyze the association between CSR and innovation. We state that CSR concept has evolved over time and has changed the way innovation is conceived. The state of art shows that CSR activities have been responsively introduced to achieve the stakeholders’ needs and standards, to b...

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Detalles Bibliográficos
Autores principales: Hlioui, Zaineb, Yousfi, Ouidad
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2020
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Acceso en línea:https://www.intechopen.com/chapters/74221
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