Social Media Ecosystem and Its Influence on Small Business Strategic Practices
The plethora of social media applications creates an ecosystem that can assist strategies for small business. However, the abundance of social media applications is attributed as a cause for confusion to business owners and executives making it difficult to conceive strategies for engaging effective...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2020
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/74515 |
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