Gain or Loss? The Effect of Ad Framing on the Intention to Control Sugar Intake
Health authorities have pointed out that high sugar intake can cause many health problems. The aim of this research is to examine the effectiveness of ad framing (gain vs. loss vs. neither gain nor loss) on persuading people to control their sugar intake. The results of an online experiment showed t...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2021
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/74747 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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