Neuromarketing: The New Dawn and Disruption in Marketing Research
The 21st Century is termed as the ‘Century of the Brain’ and the ‘Human Brain’ has 100 billion neurons and each neuron is connected to 10000 other neurons. ‘Meme’ is a unit of information that is stored in the brain and these units are effective at influencing a person who is making choices and deci...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2021
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/77045 |
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