Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources

The chapter presents two smart concepts of creating a new business without or with only low budget. Thus, it applies particularly e.g., for either students, refugees and/or people from developing countries. “Bricolage” stands for a behaviour in which the actor solves problems using only available re...

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Autores principales: Baaken, Thomas, Liu, Liguang, Lapornik, Lea
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2021
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Acceso en línea:https://www.intechopen.com/chapters/77841
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