Mastering Digital Transformation with Service Dominant Architecture
The paper presents insights from a longitudinal case study of an insurance company. Digital transformation requires companies to review their strategy. Today, information technologies fundamentally transform whole business models, products, and services. Innovations are an opportune strategy for com...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2022
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/80863 |
| Etiquetas: |
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