New Product Development Strategies and Methods: Implications for the Indian Readymade Apparel Sector
Today, the intense global competition in the textile and apparel industry made the firms worldwide to be more innovative and competitive by heavily investing into the New Product Development Strategies and Methods. In this context, the present study attempts to (i) understand New Product Development...
Guardado en:
| Autor principal: | |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2022
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/81059 |
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