Marketing for Improved Sustainability in Nonprofit Organizations

Competition for funding has prompted nonprofit Organizations (NPOs) to adopt marketing and other business-oriented practices to survive. Although certain NPOs have begun to implement marketing strategies, long-term sustainability continues to be a problem. This paper explores the degree to which NPO...

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Detalles Bibliográficos

Autores principales:	Choto, Prominent, Musakuro, Rhodrick Nyasha, Iwu, Chux Gervase, Tengeh, Robertson Khan
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2022
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/83089
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