The Relationship between Fandom and Well-Being
This study focuses on the relationship between fandom and well-being. Fandom refers to the act of endorsing something, whether it is a person or a nonperson such as an artist, game character, or specific brand. In other words, fandom can be seen as the ultimate customer engagement. Previous study ha...
Guardado en:
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2022
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/83242 |
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