Antecedents and Consequences of Customer Engagement Behaviour in the Hospitality Industry: A Moderated Mediation
This chapter dwells on antecedents and consequences of customer engagement behaviour in the hospitality sector. It is a moderated mediation with customer involvement, enthusiasm, attention and absorption as the antecedents, and electronic word of mouth and behavioural intentions to loyalty as the co...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/83794 |
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