Consumers’ Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era
Consumers’ shopping channel options have moved beyond the traditional brick-and-mortar channel and into e-commerce channels such as curbside-pickup-from-store and home-delivery-from-store. The COVID-19 pandemic has substantially accelerated consumers’ adoption of these e-commerce channels, particula...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2022
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/84182 |
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| Sumario: | Consumers’ shopping channel options have moved beyond the traditional brick-and-mortar channel and into e-commerce channels such as curbside-pickup-from-store and home-delivery-from-store. The COVID-19 pandemic has substantially accelerated consumers’ adoption of these e-commerce channels, particularly in their grocery shopping. Even allowing for the pandemic’s end, grocery shoppers’ reliance on e-commerce will stay and continue growing, calling for an urgent understanding of consumers’ curbside pickup and home delivery shopping behavior in the post-pandemic era. This chapter offers the first comprehensive manuscript to help understand the status-quo and future of consumers’ curbside pickup and home delivery shopping behavior. The unique collaboration between an academic scholar and a practitioner with rich industry experience provides practical insights and points of view with rigorous scientific support. Note that this chapter is beyond a review—a new digital-era shopping channel typology and framework is proposed; a new data analysis that compares the time consumers spend on shopping grocery online vs. offline is conducted; multiple predictions about grocery shoppers’ new behavior in the curbside-pickup-from-store and home-delivery-from-store channels in the post-pandemic era are presented. While the manuscript focuses on the grocery industry, the insights can be applied to other retail sectors that also provide curbside-pickup-from-store and/or home-delivery-from-store services. |
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| ISBN: | 978-1-80356-182-0 |
| DOI: | 10.5772/intechopen.107377 |