Rural Consumers’ Willingness to Pay for Online Grocery Delivery Services during COVID-19 Pandemic: Preliminary Evidence from South Africa
This study examines the willingness of rural consumers to pay (WTP) for online grocery delivery services during COVID-19, as well as the factors affecting their WTP. To achieve this, the contingent valuation method was used to examine WTP, as it measures consumers’ WTP for services without having di...
Guardado en:
| Autor principal: | |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/84297 |
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