Adoption of Web 2.0 Social Media eCommerce in SMEs: Conceptualising Theories and Factors for Zambia

<p id="p1">The application of Web 2.0 social media in eCommerce and e-marketplaces (ECEMs) in developing countries has been on the increase in recent times especially during Covid19 and beyond. However, it is still unclear what theoretical foundations and factors guide ECEM in small and medium enter...

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Autor principal:	Shemi, Alice P.S.
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2023
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/86961
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