The Impact of Pandemic Crisis on Hotel and Time-Sharing Accommodations in Greece
This study aims at providing a comprehensive overview of the time-sharing accommodations and hotels, based on the view obtained from the pandemic health restrictions. Numerous areas were evaluated, including cancellations, rebooking, resumption of operations, hygiene measures, customer attraction pr...
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| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/87131 |
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| Sumario: | This study aims at providing a comprehensive overview of the time-sharing accommodations and hotels, based on the view obtained from the pandemic health restrictions. Numerous areas were evaluated, including cancellations, rebooking, resumption of operations, hygiene measures, customer attraction practices, strategy adjustment and perception of competitors’ activities, advantages and disadvantages. Focus is given on identifying the differences and similarities in the above areas, when comparing both forms of accommodation. Due to the nature of the subject and the lack of previous relative research, the qualitative research methodology is adopted. This has been achieved via the conduction of interviews, in a sample consisting of ten hotels and ten sharing-type accommodation businesses in various Greek regions. As for the results, cancellations were significant across the entire sample. However, hotels had a lower cancellation rate on average, as well as a higher level of rebooking, with almost all members in the sample reopening. Important disparities were observed in the approach to sanitary measures, as hotels achieved full consensus concerning their adoption and their necessity. Additional differences have been observed on marketing strategies, with the time-sharing accommodations being based more on price-competition. Finally, the contrasting strengths and weaknesses of each accommodation type are being examined. |
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| ISBN: | 978-1-83769-141-8 |
| DOI: | 10.5772/intechopen.111645 |