The Profile of Corporate Events Customers from the Organizers’ Perspective in the Period Pre and Post-COVID-19 Pandemic
The present chapter aims to understand the current profile of the buyers of corporate events in the Cascais Municipality, from the organizers’ perspective, to ascertain the pattern of customer demand and attitude toward two current trends: sustainability, as well as hybrid and online events, taking...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/87479 |
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