The Influence of Employer Brand Dimensions on the Affective Organizational Commitment of Employees in Small and Medium-Sized Enterprises
Employer branding is becoming a crucial talent management and communications strategy in many organizations today, given the importance of human resources as the most significant intangible asset of the company. In order to attract, recruit, and retain skilled employees, many companies systematicall...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/87786 |
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