Intellectual Property Rights Protection and Brand Awareness in China and Southeast Asia
Intellectual property rights (IPR) protection in Asian markets is getting more and more attention because of the rapid development. The deficient protection of IPR in certain nations, coupled with the urgent need for stronger safeguards, has led to a dearth of globally recognized brands originating...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/87959 |
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