Creative Industry Strategies in a Globalized and Digitized Media Landscape: The South Korean Blueprint

Many analysts had initially anticipated that digitalization and the proliferation of internet usage would diversify international media consumption. However, the opposite has generally held true. Despite individuals now having greater choice and ease of access with regards to the media they consume...

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Autor principal: Fiaz, Hassan
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Lenguaje:inglés
Publicado: IntechOpen 2023
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Acceso en línea:https://www.intechopen.com/chapters/88079
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