Social and Behavior Change Communication Framework
The Social and Behavior Change Communication (SBCC) framework is an approach used to influence and improve public health behaviors. This framework integrates principles of communication theory and social psychology to create more effective messages for behavior change. There are four stages in the S...
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| Main Authors: | , , , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2023
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/88122 |
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