MNC Strategy in Contested Environments: Stay Put or Stay Foot?

The chapter ‘MNC Strategy in Contested Environments: Stay Put or Stay Foot?’ provides a contemporary view on the key questions relating to the strategic orientation of multinational corporations (MNCs) in emerging markets with a particular focus on China. Until recently, possible heterogeneity in bu...

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Autor principal: Bosch, Ulf
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2023
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Acceso en línea:https://www.intechopen.com/chapters/88476
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