The Digital Transformation of the Basque Public Television: New Audiences and OTTs

The aim of this research is to analyze the digital transformation of the Basque Public Radio and Television (EITB) to face declining audiences and the competition of streaming platforms. The Basque television has witnessed the digitization process of the European Union and the loss of protagonism of...

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Detalles Bibliográficos

Autor principal:	Mendieta-Bartolomé, Ana
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2023
Materias:	Physical Sciences, Engineering and Technology
Acceso en línea:	https://www.intechopen.com/chapters/88511
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!