Competitive Analysis to Innovate the Business Model of Small and Medium-Sized Enterprises in the Dairy Industry: A Study from an Emerging Market

Around the world, innovation strategy is becoming necessary for companies of all sizes. In any case, a solid innovation strategy results from a planned examination of the competitive environment. The selection of the relevant factors to consider for a suitable competitive analysis that supports the...

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Autores principales: Ramirez-Portilla, Andres, Bermúdez, Erick Guillermo Torres
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2023
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Acceso en línea:https://www.intechopen.com/chapters/88515
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