Unlocking Monetization Potential in the Age of YouTube Algorithmic Bias: An Analysis of Botswana Filmmaking
This chapter examines the challenges and opportunities faced by filmmakers in Botswana to monetize their film content on YouTube. The researcher uses a Critical Theory framework to explore the power dynamics of platforms toward cultural industries by dissecting the impact of YouTube’s algorithmic bi...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2023
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| Acceso en línea: | https://www.intechopen.com/chapters/88528 |
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| Sumario: | This chapter examines the challenges and opportunities faced by filmmakers in Botswana to monetize their film content on YouTube. The researcher uses a Critical Theory framework to explore the power dynamics of platforms toward cultural industries by dissecting the impact of YouTube’s algorithmic bias and geo-restrictions on content monetization potential. Additionally, this study extends to investigating the representation of diverse cultures and communities within the film industry and how YouTube’s policies may contribute to underrepresentation. With the help of qualitative research methods, the findings reveal that, indeed, filmmakers in Botswana face limitations in monetizing their content on YouTube due to regional IP restrictions, inability to meet subscription thresholds, and low viewership turnout. The study also highlights the potential for growth and market penetration through YouTube, as reaching a global audience by Botswana filmmakers can attract interest and investment from various funders. The study concludes that addressing YouTube’s algorithmic bias, geo-restrictions, and economic dynamics is crucial for promoting a more inclusive and equitable film industry in Botswana. It further suggests the need for pragmatic interventions that support filmmakers in navigating these challenges and maximizing their monetization opportunities on YouTube. |
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| ISBN: | 978-1-83768-773-2 |
| DOI: | 10.5772/intechopen.113306 |