Perspective Chapter: Understanding Brand Awareness Dynamics
The notion of brand awareness is a multidimensional exploration of the intricate linkage between customers and brands within the ever-evolving marketplace. In today’s vibrant and competitive world, where choices thrive, brand awareness stands as the prerequisite of brand success, reflecting the exte...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/89383 |
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