Integrating Social Media in CRM: Engaging Customers on Digital Platforms
<p id="p1">This chapter explores the integration of social media into Customer Relationship Management (CRM), highlighting its significance in modern business practices. It covers the rise of social media in business, focusing on key platforms and their impact on CRM. The chapter discusses strategie...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/89495 |
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