Data-driven marketing the 15 metrics everyone in marketing should know /

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Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Marketing research. Marketing > Mathematical models. Marketing > Case studies. Electronic books.
Online Access:	https://elibro.net/ereader/ipchile/178876
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